Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, or videos to web users. It operates on a pay-per-click (PPC) model, allowing businesses to target specific audiences based on keywords, location, demographics, and device type. Google Ads enables advertisers to create campaigns that appear on Google Search, YouTube, and across the Google Display Network, helping to drive traffic, increase brand awareness, and boost sales. Key features include keyword targeting, ad extensions, conversion tracking, and detailed performance analytics.